About
Born in Vancouver. Built around your life.
Capital Focus is made for people who split their week between the city, the water and everywhere else, and want their money to keep up.
The idea
Most money apps are built around accounts. Capital Focus is built around perspective: seeing how today’s coffee, next year’s home and the long-term portfolio relate to each other.
Capital Focus comes from Vancouver: confident, inclusive and grounded, shaped by a city where a weekday can start with a commute across the water and end on a trail. That setting informs the photography, the tone and the product, without turning it into a postcard.
The name is the brief. Capital is what you have; focus is what you do with it. The symbol, an open frame with a single point inside, is the same idea in one shape.
How it should feel.
Four words that guide every decision, from the typeface to the pace of an animation.
- ClearEvery screen answers one question first. Numbers come with the context to understand them.
- ComposedCalm under pressure: no alarms, no countdowns, no confetti. Movement only when it explains something.
- HumanMoney is shown as part of real life: the market on Saturday, the ferry home, the flight to see family.
- Quietly ambitiousBuilt for people with plans, without the noise of “unlocking your potential”.
See your money in perspective.
Five minutes with a sample account shows how spending, goals and investing fit together.